In a nutshell, I help business owners work through and solve their business problems.
This can be things like:
Not making consistent sales and not knowing why
Having a to do list so big and overwhelming that you don’t know where to start (...not to mention not having the time)
Turning a blind eye to your financials because it’s too scary or because you wouldn’t understand it
Difficulty making decisions about which opportunities to say yes and no to
Or simply struggling with so many things on the go and not knowing where to put your focus
So, how can I help? In two ways:
Coaching and project support
I work collaboratively with you to understand where you’re getting stuck and work through with you how to take action. Together, we’ll find clarity and a way forward over a series of sessions. We can cover a range of things like:
Firming up your brand identity, values, mission and tone of voice
Figuring out the best way to describe your unique value and position in market
Profile your customers and map their customer experience and comms preferences
Setting goals, direction, a strategy and an action plan to get there
Taking the next step in growing your business (how to grow the team and make sure it doesn’t break the bank)
Helping you map processes and procedures
Talking through finances
Untangling all the different threads of your business
Workshop and facilitation
I can work with you and your team to inspire new thinking, get unstuck or on the same page, and set up action plans to move forward. I design and plan half day, full day or multi-day workshops with you and your team to get you working collaboratively and thinking through your strategy moving forward. Workshops could cover things like:
Designing new products, services or processes
Team strategy days - planning out your key priorities and naming project teams
Uncovering your business’s ‘essence’ (values, purpose, brand identity)
Creating connection and collaboration amongst the team
For the things I don’t do, I partner with some other great businesses to deliver full-project scope. If you need any of the following, I have preferred partners who I work with regularly:
Design, creative and illustration
Copywriting
Website design and support
Publicity
Photography
Videography
Additional facilitators
Accounting
Still not sure? Here’s what some of my clients have said…
“We spent an afternoon working on a business plan for a new charity. This included defining the problem that I am trying to address and the ways that I will address it. It was extremely useful to do this type of thinking in advance of setting up the charity to be clear about what it is I am attempting to do.”
— Carla
“Erin sat down with me and put together a structure for my business plan, and all of the components I needed to think about. She got my brain buzzing with ideas, and set out a really achievable framework for me to work through in my own time. After the meeting with her, I had a newfound energy and optimism about my business.
It helped me see my business idea as feasible and actionale. Erin literally took all the disparate ideas I had in my head and turned them into a real, solid business plan on a page. She helped me connect the dots and see potential in areas I hadn’t even thought about, or perhaps had initially thought weren’t viable. At the same time she helped me see where there were holes in my thinking and showed me frameworks I could use to fill in the gaps. ”
— Mirc